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Clairol Ultimate Blonding Permanent Hair Color, Born Blonde, Permanent color creme for brilliant, natural-looking color with a blend of tones and highlights Our new technology helps block damage (Reduces damage compared to our permanent hair color without EDDS) Allergy gentle - significantly reduces the chance of developing an allergy (Severe reactions may still occur). Non-drip formula with conditioners built into every step for soft, shiny hair New fresh, floral scent with 100% gray coverage.
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